Project: Burton.com - Ecomm Site
Each year Burton launches a catalog site to support the upcoming season's snowboard products and promotional events/competitions. The company decided to scrap the usual online version of their print campaign and lay the foundation for an online hub and eComm platform.
Role: Art Direction + UI Design
This project involved integrating the current campaign story and content engagement across the product and community digital surfaces. From this, the site content and user flow yielded a rich and intuitive eComm experience to inform original and new riders. This was evident from the user-generated content on the product pages and online purchases.